Business Principles for Designers with Chris Do | Skillnet Ireland Insights

Business Principles for Designers with Chris Do

Feb 28th, 2019


At a recent Design Enterprise Skillnet workshop, Emmy Award-winning designer Chris Do led an audience of designers and creatives through some of the key steps for business success in 2019. Chris’s high level of energy, passion and engaging nature ensured that everyone present left the session invigorated for the year ahead. Below are some of the main areas that Chris took the audience through on the day.


Setting Clear Goals

Setting clear goals was a key theme that Chris referenced throughout the workshop, zoning in on setting SMART goals with defined timelines. Chris stressed how important it was to keep motivated with the purpose of your goals “Don’t have fuzzy goals, set goals that excite, inspire and compel you to take action”. He mentioned that personal and professional goals are inherently linked, and a reward system can be helpful in achieving goals.

Chris walked the audience through the steps involved in achieving goals, referencing scaffolding as key step in the goal journey. Scaffolding is when you break your goal down into bite-size steps to make a lofty goal achievable. This session was highly engaging and interactive, the audience took time to reflect on what personal and professional goals to set for the year ahead.

Chris highlighted that success leaves clues and encouraged the audience to “study the companies you want to be. Find out what problem they are solving?” The bigger and more complex a problem is, the better the reward at the end of the project. Chris told the audience early in the session that they should aim big and go after the projects that have a high-quality return.



An interesting part of Chris’s workshop focused on mindfulness and how important it is to have a positive mindset in life and business. He took the audience through an exercise of how it’s possible to change negative words to positive and discussed how important it is to retrain your brain to tame your critical inner voice and turn up your encouraging voice.

Perception is a key factor in how we react, and Chris told the audience they can choose how they react and if you don’t like something, don’t repeat it. He likened this to not watching a bad film twice.

Chris gave plenty of food for thought and practical advice, summing up this session with examples of different perceptions and telling the audience to think of themselves as the producer of their own story.


Building business relationships

When it came to building relationships, with new clients and existing clients, Chris mentioned that building a good rapport is essential, doing so allows you to build trust and loyalty with clients. He spoke about the matching mirror theory and how it can be applied to build better business relationships as quite often “people like people who are like them”.

A good tip Chris mentioned was to always smile when speaking over the phone, as it makes your voice warmer and friendlier. He also highlighted the value of considering how you answer a client’s questions and how important it is to remain neutral and unbiased when having difficult conversations. Being a problem solver and helping people find solutions is a great way to build long term trust and respect.

Chris gave more than just plenty of food for thought at this workshop, he gave the audience the tools to make 2019 the year they achieve their business goals.


“Don’t be the world’s best kept secret. Sharing can elevate you and, in turn, your business.”

Chris Do


Read the Design Enterprise Skillnet interview with Chris Do 

Design Enterprise Skillnet caught up with Chris in advance of his visit, read this insightful interview by clicking here. Visit the Design Enterprise Skillnet website to find out more about becoming a network member and about their upcoming events.


About Chris Do

Chris hosts The Process (a YouTube channel with over 160k subscribers) and lectures all over the world on the business of creativity. Chris is Chief Strategist and CEO of Blind, executive producer of The Skool, and the Founder of The Futur — an online education platform that teaches the business of design to creative thinkers.

Founded in 1995, Blind has been a pioneer in the motion design field and has made hundreds of award-winning commercials, music videos and broadcast promos that combine design, typography, animation, live action and visual effects for screens and clients of all sizes.

His firm’s work has been recognised by national and international organisations such as: the Emmy’s, Effie Gold, Effie, Huffington Post, Webbie, Communication Arts, London International Awards, One Show, British D&AD, Addy Awards, BDA, Create, Stash B Brand, PPaper, I.D., and Print to name only a fraction.


Design Enterprise Skillnet is co-funded by Skillnet Ireland and member companies. Skillnet Ireland is funded from the National Training Fund through the Department of Education and Skills.

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